California Cannabis Brands

The brands that define the world's largest legal cannabis market — from STIIIZY's vape empire to Cookies' global streetwear-meets-cannabis phenomenon, and the craft cultivators pushing the plant's genetic frontier.

Last verified: March 2026

STIIIZY: California's #1 Brand

STIIIZY is the top-selling cannabis brand in California by revenue, and it is not particularly close. The company's dominance stems from a deceptively simple strategy: a proprietary pod-based vape system where STIIIZY pods only work with STIIIZY batteries. Once a consumer buys a STIIIZY battery, they are locked into the STIIIZY pod ecosystem — much like Apple's hardware-software integration.

  • Retail footprint: 44 company-owned dispensaries across California, making STIIIZY both the largest brand and one of the largest retailers in the state
  • Product range: While the vape pod system built the brand, STIIIZY now sells flower, edibles, concentrates, and pre-rolls under the same brand umbrella
  • Vertical integration: STIIIZY controls cultivation, manufacturing, distribution, and retail — giving it cost advantages that smaller competitors cannot match

Cookies: The Cultural Juggernaut

Cookies is arguably the most culturally influential cannabis brand in the world. Founded by rapper and entrepreneur Berner (Gilbert Milam Jr.) in San Francisco, Cookies transcended cannabis to become a genuine lifestyle brand:

  • Scale: 70+ dispensary locations globally, including flagship stores in San Francisco, Los Angeles, and dozens of other markets
  • Cultural moment: Berner appeared on the cover of Forbes in 2022, one of the first cannabis entrepreneurs to do so — a milestone for the industry's mainstream acceptance
  • Genetics legacy: Cookies' in-house genetics program produced some of the most famous strains of the past decade, including Girl Scout Cookies (the strain that spawned the brand name), Gelato, and Gary Payton. These genetics have been crossed and recrossed across the global cannabis gene pool
  • Streetwear crossover: Cookies operates a parallel apparel line that functions as a standalone streetwear brand. The blue Cookies logo is as recognizable in some markets as Nike or Supreme

Jeeter: The Pre-Roll King

Jeeter is the #1 pre-roll brand in the United States. While other brands compete on flower quality or vape technology, Jeeter carved out dominance in the infused pre-roll category — joints enhanced with concentrate for higher potency and richer flavor.

  • Market position: Leads the pre-roll category nationally, with particularly dominant California market share
  • Product innovation: Baby Jeeter (infused mini pre-rolls) became one of the best-selling individual SKUs in California cannabis
  • Youth marketing concerns: Jeeter has faced scrutiny for marketing that critics argue targets younger demographics, a tension common across cannabis branding

Raw Garden: Live Resin Leader

Raw Garden holds the #1 position in the live resin category in California. The brand's focus on "Refined Live Resin" — extracted from fresh-frozen, single-source cannabis — appeals to consumers who want concentrate-level potency with full terpene profiles.

  • Vertically integrated: Raw Garden cultivates its own cannabis on a large-scale farm in Ventura County, controlling the supply chain from seed to cartridge
  • Value positioning: Despite being the live resin leader, Raw Garden prices its products below many competitors, making live resin accessible to a broader consumer base

710 Labs: The Premium Standard

710 Labs is the brand that serious concentrate consumers reach for. The name is a reference to "OIL" flipped upside down (7/10 is the concentrate consumer's holiday, as 4/20 is for flower). The company has built its reputation on uncompromising quality:

  • Solventless focus: 710 Labs is the leading premium solventless concentrate brand in California, specializing in live rosin produced through ice water hash extraction and heat pressing — no chemical solvents involved
  • Tier pricing: Products are graded on a tier system (1–4) based on quality metrics, with Tier 1 being the absolute best of each harvest. This transparency is rare in cannabis
  • The List: 710 Labs operates "The List," a direct-to-consumer membership program where members get priority access to limited drops. It has become one of the most coveted memberships in cannabis

Alien Labs & Connected Cannabis

Alien Labs and its sister brand Connected Cannabis Co. represent the gold standard for small-batch, genetics-driven flower in California. Operating since 2010, these brands have maintained cult followings by focusing relentlessly on breeding:

  • Genetics-first approach: Alien Labs and Connected are known for phenotype hunting — growing thousands of individual plants to find the rare standout expressions. Their strains consistently win competitions and set trends
  • Signature strains: Gelonade, Melonade, Alien Mints, Biscotti, and dozens of proprietary crosses that have influenced the broader California genetics landscape
  • Retail locations: Connected operates branded dispensary locations in multiple California markets

Glass House Brands: California's Largest Flower Company

Glass House Brands is the largest cannabis flower company in California by cultivation capacity:

  • Scale: 5.5 million square feet of greenhouse cultivation, primarily in Santa Barbara County. This makes Glass House one of the largest single-site cannabis cultivators in the world
  • Publicly traded: Glass House Brands trades on the NEO Exchange (GLASF on OTC), making it one of the few publicly traded cannabis companies with significant California operations
  • Cost leadership: Glass House's greenhouse model produces flower at lower costs than indoor cultivators, positioning the company to survive California's price compression

CannaCraft: Manufacturing Powerhouse

CannaCraft is the largest cannabis manufacturer in California, producing products across multiple subsidiary brands:

  • AbsoluteXtracts (ABX): One of California's best-selling vape cartridge brands
  • Care By Design: CBD-focused products for medical and wellness consumers
  • Satori: Premium chocolate edibles
  • HiFi Hops: Cannabis-infused sparkling beverages produced in partnership with Lagunitas Brewing Company — one of the most successful cannabis beverage collaborations

Based in Sonoma County, CannaCraft represents the manufacturing backbone that many consumer-facing brands depend on.

Seed Junky Genetics: The Strain Maker

Seed Junky Genetics is the most influential cannabis breeding operation in California — and possibly the world. Founded by Jbeezy, Seed Junky has created strains that dominate dispensary menus nationally:

  • Wedding Cake: One of the most popular strains of the past five years, a cross of Triangle Mints and Animal Mints
  • Ice Cream Cake: A top-selling indica-leaning hybrid
  • Kush Mints: A parent strain that has been crossed into dozens of subsequent varieties
  • Jealousy: One of the hottest strains of 2024–2025, appearing on menus across the country

Seed Junky does not operate dispensaries — they create the genetics that other brands grow and sell. Their influence on what is available on California shelves is difficult to overstate.

Cann: The Beverage Disruptor

Cann is the leading cannabis beverage brand in California and one of the most talked-about cannabis companies in the country:

  • Low-dose positioning: Cann's social tonics are dosed at 2–5mg THC per can, designed to replace a glass of wine or cocktail rather than deliver a heavy cannabis experience
  • Celebrity backing: Gwyneth Paltrow and Rebel Wilson are among Cann's investors, lending mainstream credibility to the cannabis beverage category
  • Market performance: Cann outsells traditional cannabis beverages at a 30:1 ratio in markets where it competes, demonstrating the power of the low-dose, alcohol-alternative positioning
  • Sober-curious movement: Cann has aligned itself with the growing cultural trend of reducing alcohol consumption, a strategy that resonates beyond traditional cannabis consumers